Connecting food innovation to the human experience by design
HI!
My name is Aya, and I am a food designer, a food lover, an innovation enthusiast.
ln my work, I deliver product and innovation solutions for the FoodTech and Corporate food industries. At home, I love to learn about low-tech food processes - this is where you can find me fermenting miso paste.
As one of the newest fields of industrial design, in a world of rapid development of novel foods, I aim to become a part of the change in our food systems without disrupting the deep relationship with what we eat.
Featured: Creative & concept design for Aleph Farms Photography by Julia Stotz
Services
What we can cook together
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Connecting the dots between R&D, marketing, and everything in between. Whether you have corporate KPIs or are part of a disruptive alt-protein startup; we can work together to define, research, and design the best product for your needs.
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Looking for insights on the market you are working within? I can provide you with an extensive overview of what is going on. from consumer drivers and insights to trend research and recommendations, we can build a solid base for your new project.
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From packaging to tasting and launch events, we can define the best way for a consumer to experience your product and brand, and how to bring it all to life with a professional guest journey.
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Define the best strategy for your future products, innovation pipeline, and long-term goals through brainstorming using Design Thinking tools.
Detail from the Manna Project: future cooking design with 3D printers. Photography: Yossi Roth
Dish concept for Aleph Farms' pre-launch event. Photography: Noi Einav
Concept design for a 3D printed dish made of crickets protein
Video Production for Aleph Farms in collaboration with CXE production
Presenting the importance of Food Design at the FoodTech Nation program at the HUJI Innovate Center (Food Design 101)
LoliPOP project. A reimagining of the lollipop experience at the Technion - Israel Institute of Technology
A taster experiencing a concept dish at Aleph Farms' pre-launch event. Photography: Noi Einav
Food design for a Nadav Lapid (The Kindergarten Teacher, Ahed’s Knee, Synonymous) feature film. Developed in collaboration with the film’s art team, specifically for the shooting scenario
Art direction for an Erath Day project for Aleph Farms in collaboration with Daniel Elkayam
Detail from the LoliPOP project. A reimagining of the lollipop experience at the Technion - Israel Institute of Technology
Design Thinking workshop for the MGQ organization
Concept testing for the LoliPOP project at Bezalel Academy for Art and Design
Manna Project: future cooking design with 3D printers
A taster enjoying a concept dish at the Feed 8B event in Singapore
Video Production for Aleph Farms in collaboration with CXE production
"Fake caviar" developed for a Nadav Lapid (The Kindergarten Teacher, Ahed’s Knee, Synonymous) feature film. Developed in collaboration with the film’s art team, specifically for the shooting scenario
Clients
Brands I have the pleasure to be working with
״…Simply put, Aya wasn’t just a designer—she was a visionary and a trusted partner in everything we accomplished on the marketing team at Aleph Farms.״
Nicky Quinn VP of Marketing at Aleph Farms
"Working with Aya was an exciting and engaging experience. She is lovely to work with, a strong leader, focused, and the results were exceptional."
Anat Dagan Brand & Category Manager at Osem Nestle Food Industries Ltd.
Hungry for more?
Art direction for Aleph Farms production by CXE